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Hybrid Working and Attracting Top Talent

Why hybrid working is here to stay and how small practical changes can help you attract and retain top talent.



The world of work constantly evolves, from typewriters to computers, from newspapers to social media. Change is what keeps things fresh and promotes innovation. Embracing change and adapting mindsets, in this instance to hybrid working, will ensure businesses flourish.

A flexible approach to hybrid working requires trust in employees. Trust is earned over time, through consistent small actions and when put into practice creates a harmonious workplace whether that be in the office or from home.

Read on to find out why candidates are turning down more money in search of hybrid working and equip yourself with the knowledge and practical tips on how to help your business embrace this new way of working.

The Hybrid Working Revolution

A recent study by the Chartered Institute of Personnel and Development (CIPD) underscores that the traditional 9-to-5 work model is no longer the top choice for employees. Candidates are seeking a balance that allows them to optimise their productivity while maintaining a healthier work-life equilibrium. Businesses that stick to rigid, in-office routines may find themselves out of sync with the evolving preferences of the workforce. Hybrid working is a model that blends the best of both worlds – the flexibility of remote work and the collaborative environment of the office.

We carried out our own survey of over 4000 people and found that 65% would choose hybrid working with their current salary over taking a 20% pay rise in a fully office-based role. Of those asked where they would prefer to work, only 4% chose fully office based, with 64% choosing hybrid.

Flexibility Drives Productivity

One of the most prominent advantages of adopting hybrid working in the UK is the boost in productivity it can provide. Employees are given the flexibility to choose when and where they work, allowing them to optimise their work schedules according to their natural rhythms and preferences. This enhanced control over their work environment often leads to increased focus and efficiency, resulting in higher-quality outputs. A study by Stanford University found that remote workers reported a 13% increase in performance.

Practicality in a Hybrid World

Hybrid working takes an element of trust to work, and many businesses may be worried about people taking advantage when working from home. Monitoring employees while they work from home can be approached in 5 simple steps.

1) Clear communication is essential. Create a Remote Working Policy, which draws out parameters for the whole team and should include the do’s & don’ts of working from home including setting expectations regarding work hours, task completion, and communication channels.

2) Utilise ways to track progress transparently, allowing employees to update their tasks on shared systems you already have in place, where Managers can monitor without constant oversight. Additionally, a good old-fashioned end of day summary is a great way to keep track of an employee’s accomplishments.

3) Regular virtual check-ins via video conferencing promote engagement and provide a platform for discussing goals and challenges.

4) Employ performance metrics tied to specific deliverables rather than time spent working. This ensures a focus on outcomes rather than micromanaging hours.

5) Lastly, be clear with deadlines and expectations - striking the right balance fosters trust, maintains productivity, and respects the autonomy of remote employees.

Enhanced Innovation and Collaboration

Hybrid working can also foster modernisation and collaboration within UK businesses. With employees coming together in the office periodically, it allows for face-to-face interactions, innovation sessions, and team-building activities that can spark creative ideas. On the other hand, remote work encourages independent thinking and problem-solving. This synergy between in-person and remote work can lead to a dynamic work environment that encourages fresh perspectives and innovative solutions.

Talent Attraction & Retention

The UK job market is competitive, and attracting and retaining top talent is crucial for business success. Offering a hybrid working model gives businesses a distinct advantage in this regard. Prospective employees value the flexibility and work-life balance that hybrid arrangements provide. For existing staff, the option to work remotely can lead to improved job satisfaction and reduced burnout, which in turn lowers turnover rates. This not only saves recruitment costs but also contributes to a more experienced and committed workforce.

Closing Thoughts

Embracing hybrid working is more than just a response to a changing work environment; it's a strategic decision that can yield numerous benefits for businesses in the UK. From increased productivity and talent attraction to cost savings and sustainability efforts, the advantages are clear. By adopting a hybrid work model, UK businesses can position themselves for success in a rapidly evolving work landscape, all while fostering a culture of innovation and adaptability.

Useful links for further reading:

https://news.sky.com/story/flexible-working-can-be-requested-from-first-day-of-new-job-under-government-plans-12761993

https://www.cipd.org/globalassets/media/knowledge/knowledge-hub/reports/2023-pdfs/2023-flexible-hybrid-working-practices-report-8392.pdf

https://www.ons.gov.uk/employmentandlabourmarket/peopleinwork/employmentandemployeetypes/articles/ishybridworkingheretostay/2022-05-23

https://siepr.stanford.edu/publications/policy-brief/hybrid-future-work

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