How desirable is YOUR brand?
You already know by now that the jobs market is extremely competitive. We’re sure you’ve already read a million CV-writing and interview tips, but the thing that really sets you apart is your own personal brand.
Your personal brand is all about what makes you, you. It’s about showing potential employers why you’d be so brilliant for their business, because when it comes to securing your dream job, you absolutely have to sell yourself.
How to market (SELL) yourself
You need to build your brand by pinpointing all of your USPs (unique selling points). For example, Office Angels is unique in the way that everyone who works for our brand is incredibly passionate about getting to know their candidates. It’s one of the things that people love about us; so think about what people love about YOU – and use it to your advantage.
For example, are you the most organised person you know? Have your past employers commended you on your project management skills? It’s important to know this about yourself when you are when constructing your personal brand, it can help you sell yourself into a company culture, but also find the right culture for you.
Reinforce your brand
Part of your personal brand also includes your competencies (for example, you might have a marketing qualification). If that’s the case, and you’re including a skill, or area of expertise in your personal brand when selling yourself, it’s essential you reinforce the message wherever possible.
When you apply for a job, nine times out of ten the hiring manager is going to look you up online. You can be judged as much by your online persona as by your actual persona, so if your CV says you’re passionate about the marketing industry, make sure your LinkedIn profile reflects this and shows you engaging with other marketers.
Another important part of building your brand is understanding your weaknesses. If you know that presentations aren’t your strong suit, then don’t sell yourself as a public speaker just because the job description requires this. Focus on your strengths and if a job demands skills that you’re not comfortable with, don’t put yourself through the ordeal. The right job for you is out there, so don’t make yourself unhappy trying to be someone you’re not.
While we're on the subject of damage limitation, we have to warn you again about your online presence. Social media is a bit of fun, but if your personal brand is built on professionalism, an employer might not buy in to what you’re trying to sell them if they can see all your personal photos online. Make your profiles private!
It’s all worth it when you find the right job.