Digital Content & Social Media Executive

Digital Content & Social Media Executive
£30,000 - £35,000 per annum
Chelmsford, Essex
Monday-Friday, 9am-5pm

Working alongside the Marketing Manager and Marketing Campaign Executive, as well as a network of specialist creative and digital partners, you'll take ownership of the company's social media channels and the content that brings their brand to life - from coming up with the idea, to writing the copy, creating the artwork, shooting the video and seeing how it performs.

My client is looking for someone who can spot a good story, turn a complicated topic into something people want to read or watch, and create content that feels right for the platform it's on.

Duties:

• Own the company social media content from idea through to publication, creating content that is useful, engaging and relevant to each platform, with a particular focus on LinkedIn, Instagram and TikTok.


• Come up with ideas, spotting opportunities, trends, stories and conversations that the company can credibly join.


• Write compelling copy that sounds like the business and makes commercial motor insurance easier to understand.


• Create engaging visual content, including graphics, carousels, reels, short-form video and other social-first formats.


• Shoot and edit video, from quick pieces of reactive content through to more considered long-form and campaign content.


• Capture content at the offices, events and shoots, making sure you're getting the most from the people and opportunities around you.


• Plan and manage the social content calendar, ensuring you have a consistent flow of relevant content across the channels.


• Own the social communities, monitoring comments and messages, responding where appropriate and looking for opportunities to grow meaningful engagement.


• Use social analytics to understand what's working, reporting on performance and using those insights to continually improve the content.


• Stay ahead of social trends, formats and platform developments.


• Work with colleagues and subject matter experts across the business to turn their knowledge into content that brokers and policyholders can easily understand and engage with.


• Create and maintain design templates and digital assets to keep our content consistent and recognisable.


• Support the Marketing Manager and wider team with occasional creative, campaign and marketing tasks.

The ideal candidate:

• Previous experience creating content for social platforms, either in an agency, brand, or creator environment.


• You'll have hands-on experience shooting and editing video for both short and long-form formats.


• You'll be comfortable creating artwork and visual assets yourself with a sharp eye for detail.


• You'll be confident using platform analytics, particularly Meta and TikTok and able to turn performance data into useful recommendations for future content.


• Proficiency with tools such as Premiere Pro, CapCut, or similar. Adobe Photoshop, Illustrator & Canva.


• You're curious. You ask questions. You can take a technical subject and find the interesting bit.


• You're a strong copywriter, able to adapt your tone and approach depending on the audience and platform.


• You understand that good social content isn't simply about making something look nice, it needs a reason to exist, a clear audience and an idea behind it.

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