Paid Media Manager

OA Executive has partnered with a growing organisation in their search for a Paid Media Manager to join their growing Marketing department based in London. Reporting directly to the Senior Marketing Manager, it will be your responsibility to collaborate with the global Marketing teams to manage all aspects of paid media for the UK and Ireland markets. You will cover all areas across paid media including display, social, search, affiliates, streaming audio on the digital side, and out-of-home, radio, retail planning and partnerships on the traditional side.

  • Manage social media planning, buying, and optimisation across platforms including but not limited to Facebook, Instagram, Pinterest, and Snapchat. Identify audience targeting strategies that net to incremental reach and sales volume

  • Manage performance media buys including paid search across Google, Bing, Yahoo native and display properties. Proficient at identifying keyword expansion opportunities as well as strategic messaging/CTA testing

  • Manage performance and media buys of out-of-home, transit, and radio working with the media and analytics teams to select and optimise

  • Work closely with creative team and global production agency to ensure assets and messages align to core brand values; lead localisation efforts of paid media marketing strategy

  • Analyse, optimise, and report out on channel performance - proactively recommend modifications to existing strategy to maximize results

  • Work closely with the U.S. Media and International teams to share learnings/wins/testing opportunities to implement

  • Establish clean testing frameworks to gauge success of emerging media formats / opportunities

  • Develop a full funnel paid media approach that builds awareness of the brand while driving users to convert

  • Partner with E-commerce and CRM team members to ensure excellence across the entire customer journey and site-side experience

The ideal candidate for this opportunity will be a paid media expert who has strong experience in direct digital planning and buying as well as optimisation. You will possess excellent experience in social media and will be well versed in all channels and will have strong experience of handling large budgets. You need to be happy to take an incredibly 'hands-on' approach as this is a very operationally driven role which will require the successful candidate to roll their sleeves up at all times.

Furthermore, you will be a natural communicator with excellent analytical skills as well as the ability to influence at all levels. You will have good stakeholder management skills as well as the ability to negotiate and maintain a 'can-do' attitude at all times.

If you have read the above with interest and wish to be considered, please submit your application right away to be considered.

Advertised by OA Executive. Please note that due to a high volume of response OA receive; only successful candidates will be contacted for the purposes of the Regulations, please note that Office Angels in the provision of these services will be operating as a recruitment agency. Office Angels are an equal opportunities employer.

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