Senior PPC Executive - Ecommerce

  • Location
    London, Greater London
  • Category
    Media, Digital and Creative - Search - SEO & PPC
  • Contract Type
    Permanent
  • External Reference
    3U094H
  • Salary
    28000 £ - 35000 £ / Year

The opportunity


A vacancy has arisen at an Ecommerce Drinks Start - up for a talented Senior PPC Executive to run PPC campaigns and monitor paid search budgets. Have you got as consistent track record shaping and delivering successful PPC strategies? Do you want to work in an innovative, progressive and entrepreneurial environment? My client is a rapidly growing start-up company (having tripled in size in the last 6 months) so it really couldn't be a more exciting time to join their team.


This is a fantastic opportunity for the right candidate to make a real impact on the company's growth and evolution.


The role


You will work directly with the Head of Marketing to deliver highly focused and powerful PPC marketing campaigns, more specifically through programmes such as Google Adwords, Facebook Ads, Bing Ads and various affiliates to drive traffic and generate sales. The successful candidate will have significant exposure to running a range of digital marketing campaigns across search engines and paid search. In this role, you should be well-versed in principles of SEM and SEO. You should be analytical and good with numbers.


Your goal will be to ensure the company online marketing efforts have the highest possible ROI


Key responsibilities


● Manage all PPC and shopping campaigns on Google Adwords and Bing Ads


● Manage PPC and paid media campaigns across social and retargeting networks


● Launch, develop and optimise innovative PPC campaigns across multiple channels


● Write engaging and concise copy for adverts


● Implement A/B and multivariate testing to continuously improve ROI and performance


● Landing page testing and optimisation


● Optimise all PPC activity, including bid management, creative and engaging copywriting and competitor benchmarking ● Monitor and adjust budgets inline with targets


● Track KPIs to assess performance, compile analysis and produce reports


● Keep abreast of PPC and SEM trends Personal attributes


● Excellent analytical and reporting skills


● Data driven with a strong eye for detail


● Strategic thinker with a creative flair


● Self-motivated and determined with a strong sense of personal initiative


● Excellent communication skills both verbal and written


● Exhibit a tenacious 'can do' approach to work


● Commercially minded and motivated to succeed


● Highly organised, flexible and calm under pressure, ensuring deadlines are met


● Enthusiastic, assertive and confident


● Exhibit a proactive and willing mindset Requirements


● Minimum 2:1 BA degree


● CIM or Marketing qualification an advantage


● At least 2-4 years of experience in managing eCommerce PPC campaigns


● Proven ability to implement PPC campaigns and achieve excellent ROI


● PPC budget management experience


● Excellent working knowledge of Google Adwords and Google Analytics


● Good working knowledge of key programmes including Bing Ads, Facebook Ads


● Experience of managing multiple PPC campaigns simultaneously


● Good working knowledge of the digital marketing mix, particularly PPC, SEM and SEO


● Good working knowledge of Excel and/or Google Sheets


● Google Adwords Certified


● Bing Accredited a bonus Key Details


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To speak to a recruitment expert please contact Danielle Carter