Our client is seeking a talented and creative individual to join the team as a Marketing Manager, to generate and manage all marketing activity at their beautiful & historic family-run venue that specialise in exclusive events and weddings.
Job Title: Marketing Manager
Location: Saltash
Salary: £27,000 - £30,000
Hours: 9:00am - 5:00pm Monday to Friday (potential for weekend work, dependant on the events scheduled)
The Benefits:
- Enjoy regular team get-togethers and offer event discounts to employees.
- Free parking onsite.
- 28 days hols including the bank holidays.
- Company pension.
- Professional development opportunities are encouraged.
- Access to the gardens, use of the pool during summer months, and the beautiful surroundings of the castle.
The Role:
In this role, you will be responsible for developing and implementing marketing strategies and campaigns to promote weddings, tourism, and events. Your primary goal will be to attract and engage potential clients, increase brand awareness, and drive revenue growth. The successful candidate will have a passion for the hospitality industry, a great understanding of marketing principles, excellent communication skills, and a desire to work within the rural heritage sector.
- Maintain and update all marketing avenues, including social media platforms, the company website, online travel agents (OTA's), third-party sites and event listings.
- Create regular engaging and personable promotional materials, both in print and digital, including advertisements, e-newsletters, event flyers and brochures.
- Develop and deliver comprehensive marketing plans that monitor and analyse performance and budgets, generating reports that measure the effectiveness of marketing initiatives.
- Collaborate with the sales team to identify opportunities and promotional offers to maximise revenue and develop lead generation, focusing on the conversion of leads to bookings.
- Conduct competitor and market research, analysing industry trends to identify target markets, guest needs, and our competitive landscape.
- Develop and maintain relationships with industry professionals. influencers, tourism associations and local businesses to drive referrals and cross-promotional opportunities.
- Co-ordinate and manage in-house events such as outdoor theatres and garden open days and collaborate with the team on promotional events.
- Stay up to date with industry trends, emerging technologies, and marketing best practices, to continuously improve performance.
- Curate existing marketing materials, creating new opportunities, when necessary, e.g., photoshoots.
- Understand and take an interest in the business, working as part of a 5-star team, providing cover and support to other team members as required.
Experience & Qualifications:
- Proven experience in marketing, preferably within the wedding, tourism, or events industry.
- Strong understanding of marketing principles, strategies, and tactics.
- Excellent written and verbal communication skills.
- Proficiency and competence in digital marketing platforms, including social media, email marketing, and website analytics.
- Creative mindset with the ability to develop innovative marketing ideas and campaigns.
- Strong organisational skills and the ability to manage multiple projects simultaneously.
- Knowledge of search engine optimisation (SEO) best practices and techniques is essential.
- Familiarity with Squarespace and Mailchimp is desirable.
- Results driven and analytical, with great attention to detail.
- Bright and ambitious team player, with real energy and enthusiasm.
To apply: If you are interested and would like to apply, either send your CV to sarah.stokes@office-angels.com, apply online or call Sarah on 01392 426200.
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To speak to a recruitment expert please contact
Sarah Stokes