Marketing Executive

Marketing Executive

Slough / Home Based


ASAP Start

Job Summary

Working closely with the Head of Marketing & Communications, the role focuses on the development and delivery of website and email content, data processing and online events covering the entire Thames Valley region. These online events will be developed in conjunction with other internal teams within the organisation, such as Membership Services, Policy and Inward Investment and International Trade. The role requires a high standard of project management, organisational and interpersonal skills to ensure that events promoted effectively. Through continuous customer relationship management, the Marketing Executive will be expected to make a large contribution to retention of members, International Trade Services customers and the recruitment of new members. Contribution to the development, measurement and improvement of campaigns is another key part of the role. Above all, the Marketing Executive will understand that success is dependent on the accomplishments of the team, meaning a collaborative approach is critical.

Key Responsibilities -

Manage online events

  • Complete all administration tasks associated with any online event as per current process

  • Obtain feedback on each event from delegates, analyse and share the feedback with the team and internal customers.

  • Manage post event process

  • Recommend how event assets can be shared e.g. presentation content, videos, testimonials,images

  • Complete all administration tasks associated with any online event/campaign as per current process

  • Ensure a team is available to work on an event on the day ensuring all areas are covered

  • Obtain feedback on each event/campaign from delegates.

  • Manage post event process: recording no-shows on our internal CRM system, ensuring payments are completed, response rates.

  • Ensure delegates are informed of future activities and events on the theme of the campaign

  • Recommend how event assets can be shared e.g. presentation content, videos, testimonials,images

  • Work with Head of Department to ensure events are break even at a minimum

Plan for future campaigns/events:

  • Ensure event numbers are consistently strong with recommendations for improvement

  • Coordinate the marketing activity with the team and a process for ensuring timely delivery

  • Contribute to future event/campaign planning

  • Take responsibility for understanding company policy priorities to feed into campaigns

  • Take an active part in recommending online events/campaigns based on continuous experience and member feedback

To assist with the project management of the delivery of online event campaigns in partnership with internal customers:

  • Work with internal customers on matters to include e-marketing requirements, themes, target audience, communication requirements (PR, social media, Business Voice, e-newsletters, online marketing)

  • To provide support and cover team members when required

  • Work with IT to ensure member data and event feedback remains current

  • Provide regular updates to the Head of Department

Personal Accountability

  • To be a team player and to support colleagues in the achievement of team objectives

  • To portray a professional visual and verbal image always

  • To undertake internal training as required

  • To pro-actively develop knowledge of the Chamber and its product portfolio

  • To keep up to date and accurate records on a database

Person Specification:

  • Ability to work to tight deadlines and work effectively under pressure

  • Good understanding of every area of marketing & communications

  • Attention to detail

  • Fluent in both written & spoken English

  • Competent in Windows, Word, Excel, PowerPoint, Outlook, Internet and databases

  • Proactive, can-do approach with excellent interpersonal skills


  • Experience of using a marketing automation platform (preferably DotDigital)

  • Experience of using WordPress

  • Experience of using the Adobe programme suite

  • Experience of marketing events (or co-ordination of)

To be considered for this position, please apply now with your most up to date CV. For further information, please email: please include your CV with the email. This position will interview ASAP and would like the suitable candidate to start ASAP.

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To speak to a recruitment expert please contact Charlotte Malloy