Customer Engagement Executive

  • Location
    London, Greater London
  • Category
    Marketing and PR - Marketing Executive
  • Contract Type
    Permanent
  • External Reference
    370DC
  • Salary
    30000 £ - 35000 £ / Year

Our client is a Luxury French beauty brand created in 1976 and remains a family led business. The company uses the most cutting edge science to maximize the synergy of powerful plant-based extracts and active ingredients to provide the highest quality cosmetics (Phyto-cosmetology). They offer award-winning skincare, make-up, and fragrances and launched Hair 2 years ago. We are looking to recruit a new team member to take responsibility for CRM, to manage SMILE loyalty program and to plan, organise and deliver Events across UK and Ireland.


KEY JOB RESPONSIBILITIES:




  1. CRM



  • Develop a communication & engagement plan for in store customers via Emails or Mailers to highlight new launches, tell the story of the Brand and invite customers to relevant events or Masterclass

  • On Email - liaise with Paris e-commerce to ensure offline emails are aligned and work with the team to develop new emails when required

  • On Direct Mailers - work with internal and external stakeholders to develop direct mailers - including design, messaging and targeting

  • Work closely with Retailers and the Marketing Manager to seize relevant Customer Engagement opportunities and develop targeted campaigns aligned to brand objectives

  • Measure ROI of Engagement plan using KPIS available with Selligent, report on CRM campaign results (open rates, CTR, engagement, ARPU, GW etc.) and optimise campaigns to deliver against KPI's

  • Communicate with the brand head office in Paris to align messages and content for email and DM developments


EVENTS



  • Lead the yearly planning, development and implementation of events with a conjunction of :


- Marketing and launch driven counter events in stores


- Specific Masterclasses / Workshops out of counter / out of store working closely with the Area Managers,




  • Work closely with Marketing Manager / Director to develop, innovate and develop attractive and relevant Events program for UK market

  • Forecast and plan for all POS and Sampling requirements and create necessary collateral or social assets if necessary

  • Liaise with retail team and training team to gain input, support and buy-in for the Events

  • Prepare post-campaign analysis for each activity reporting to Marketing Director and MD

  • Create and execute specific events marketing programs to support our Flagship stores and explore new opportunities to engage with Flagship consumers





  1. MANAGEMENT OF SMILE LOYALTY PROGRAMM




  • Managing the in store loyalty program SMILE - liaising with for IT support, training and set up as required. Troubleshooting in field issues.

  • Managing the database updates from Non-SMILE stores and managing with HQ to ensure timely addition to database.

  • Reporting on CRM KPIs monthly, manage and Improve the Loyalty Program

  • Drive Engagement and Conversion via the Customer Engagement Plans

  • Manage Field 'Smile Ambassadors' (Motivation, follow up, Trainig)




2 - OTHER TRANSVERSAL PROJECTS


Since we are a small and growing team, the job will encompass other transversal responsibilities giving the benefits of a 360 involvement in the business:



  • Participation in Elaboration of several 360 retailers trade plan with Marketing Manager and Marketing Director and follow up and execution of the plans

  • Assisting Marketing Manager in compiling Bi monthly Newsletter to the whole company.

  • Ad hoc projects base on business specific needs



JOB REQUIREMENT



  • 3/5 years' experience in Events / CRM / Retail / Customer Engagement

  • Experience in Retail valuable

  • Attention to details and analytical skills to review and assess performance daily / weekly / monthly

  • Beauty experience and UK market experience not a must but a plus

  • Knowledge of SELLIGENT and SMILE ( or similar data capture programm) preferable

  • Creative and enjoys working in fast-paced environment.

  • Must be a self-starter, proactive, flexible and able to handle multitude of projects at one time.

  • Excellent organisational, analytical and computer skills required, including Microsoft Outlook, Word, Excel and PowerPoint

  • Excellent attention to d�tails

  • Drive, positive, can-do attitude, team player

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To speak to a recruitment expert please contact Danielle Carter