Japanese speaking Digital Marketing Manager, Luxury brand

  • Location
    London, Greater London
  • Category
    Marketing and PR - Digital Marketing
  • Contract Type
    Permanent
  • Salary
    £ 35000 - £ 38000 / Year
  • OrganizationType
    Office

JOB TITLE


Digital Marketing Manager London


Our client are a beautiful, Japanese heritage luxury brand with rich history, reknowned globally for their high quality Jewellery and prestigious image. We are actively seeking a Stand Alone Digital Marketing Manager to liaise with their Japanese headquarters and focus on the UK website and its continuous improvement.




REPORTS TO General Manager


LOCATION London


SALARY £35,000 - £38,000


JOB PURPOSE


To further develop the .co.uk website and e-store UK/Europe. To maintain and implement the global digital brand guidelines and strategy with our Head Office. Manage all online activity for the .co.uk site in relation to traffic acquisition, sales, conversion and a/b testing and reporting. Working with Head Office to implement ecommerce strategy in order to improve website performance Analyse various data in order to deliver data driven strategies including top performance and achieving KPI's. Manage digital marketing channels across PPC, SEO, Display, affiliates and email marketing and social media Develop content calendar Report on performance Merchandise management Work with all departments (Merchandising, Retail, Wholesale)


3. PRINCIPAL ACCOUNTABILITIES


Budget


* Manage Yearly Budget and Liaise with Finance Website


* Regular communication with Head Office


* Updates & Checks


* Authorisation E-commerce


* Oversee Sales, Customer queries (along with Retail)


* Stock Management (along with Merchandise department)


* Add new products


* SEO management


* Website maintenance and enhancement


* Report & Analysis Advertising


* Manage Assets, Photography and Video. Work with media agencies and consultants on the Digital campaigns. Database


* CRM Management


* Follow GDPR guidelines Social Network Management


* Instagram, Facebook & Pinterest Leadership and management


* Line manager for supporting Digital Marketing and Website


* Maintain good relationships with third parties


* Work with all in-house departments/Managers and external Consultants.


4. KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED


* Minimum 3 years 'experience in a similar role


* Bachelors 'degree in Digital Marketing or related field.


* Knowledge of implementing digital marketing concepts such as PPC, SEO, social media, display and affiliate channels. * Confidence developing and overseeing retail and eCommerce-focused digital marketing strategies.


* Excellent understanding of customer flow and web analysis.


* Confidence in traffic analysis, reporting tools and optimisation.


* Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools.


* Previous experience in the jewellery industry and/or a luxury retail environment


* Strong editing and writing skills


* Budget Management


* Professionalism, flexibility and the ability to work under pressure


* Good communication skills


* Knowledge of Word, Excel, PowerPoint, Adobe Creative, Salesforce, Magento, In Design and social media platforms


* Google analytics


* Fluent Japanese and English 5.


BENEFITS


* Medical Insurance


* Auto Enrolment Pension scheme with 4% employer contribution


* 2 year group life insurance


* Cycle to work Scheme

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To speak to a recruitment expert please contact Danielle Carter