Head of Brand for a luxury company

  • Location
    London, Greater London
  • Category
    Marketing and PR - Brand Management
  • Contract Type
  • Salary
    £ 100000 - £ 110000 / Year
  • OrganizationType

Head of Brand for a luxury company

Contract type: 12-month FTC

Location: Mayfair, London

Reporting into CEO and Managing Director

Do you want to work for a luxury brand who are a multiple award winning business within their field?

Have you been responsible for creating, developing, implementing, and managing brand strategy plans?

Are you a highly experienced senior Brand expert, who has driven the development of a global brand strategy and successfully deployed it both internally and externally?

Our client who are a leading British luxury brand, are looking to recruit a Head of Brand on a 12-month FTC to continue on expanding their Marketing team to enhance the companies growth nationally and internationally.

What is on offer:

  • up to £110,000k pa

  • Discretionary bonus of up to 10%

  • 23 days of annual leave (3 days must be retained to cover the Christmas break)

  • Life Assurance

  • Health Cash plan (where you are able to claim back on other medical/dental/wellbeing services)

  • Pension - matching contribution of up to 5%

  • Perkbox - online platform for vouchers, discounts on high street stores, grocery and memberships.

You will be responsible for: Brand Executive, Senior Creative Manager, Brand Procurement Assistant with dotted line for Digital Designer and Content Creation Manager

Key communicators: Position works with members of the Marketing department, UK Sales, International Sales, Suppliers, Creative Advisors as well as various vendors and provider representatives.

Your responsibilities include managing brand projects, brand performance tracking and initiating, leading, and contributing to the companies worldwide brand strategy. The Head of Brand acts as brand guardian guiding our message and positioning of luxury bringing together all elements to ensure tone of voice and aesthetic is maintained across all touchpoints.

Brand Management
* Revise and develop brand plans incorporating all strategic elements of the marketing mix relevant for a luxury brand.
* Development and implementation of international marketing plans for IBP and key export markets to generate brand awareness
* Review and propose ways to continuously strengthen their luxury brand positioning (values, personality, point of difference).
* Continually increase market knowledge and revise competitive analysis, communicating to key stakeholders on a regular basis.
* Contribute of a customised marketing plan for each export market in collaboration with the international sales team, the local distributor and based on the sales targets.
* Working closely with the Head of Marketing Activations & PR on all existing and new events.
* Working closely with the Head of Digital as well with all members of the Digital Team in regards to development of the website, webshop, social media campaigns, email communication etc
* Responsible for continually reviewing, updating and creating new marketing materials and assets for the brand's campaigns.
* Identification of Engagement program options and events to be customised with sales team.

Brand Controller
* Advise the CEO, MD and marketing teams on strategic marketing issues both in the UK and internationally to ensure planning and execution of high-impact campaigns, events, activations are in line with the brand essence
* Facilitate alignment between territory strategies and global strategy.
* Supporting and giving strategic inputs to lead the implementation of Global brand strategy.
* Strategic support for the evaluation of business opportunities and proposing a compelling strategy and business plan to maximize these opportunities.
* Understanding of competitors campaigns and strategies and demonstrate deep consumer and market understanding.
* Supporting the CEO and MD in driving brand values through development of 360-degree marketing plans.
* Responsible for effective and efficient management of creative brand agencies time.
* A hands-on approach in selecting and developing accounts, sponsorships and social influences with the other Senior members in the Marketing team

The ideal candidate will be:

  • Highly organised, proactive and flexible mind, with excellent project management skills and track record of meeting deadlines

  • Strong negotiation skills with the ability to influence at all levels

  • Excellent communication skills, both verbal and written

  • Ability to think, plan and work structurally

  • strong understanding of the platforms, channels, and strategies/approaches that will enable the brand marketing team to reach the right audiences

  • High attention to detail with the ability to curate a high quality authentic and luxury brand experience

Your experience will include:

  • Working at a similar level for a Luxury brand

  • Proven and successful experience building brands in a complex and highly competitive market

  • A proactive & creative thinker, with vision and drive, who can act as a brand advocate across and beyond the business

  • Experience in managing creative members of the team and workflow / process

If this is for you then you should apply today! If you know someone else who may be suitable, please pass on their details or ask them to apply!

Click on the apply button or email me joan.collins@office-angels.com for more information on the role on 0208 542 6688.

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To speak to a recruitment expert please contact Joan Collins