To be successful while job hunting, you have to work for it. Nothing will fall into your lap unless you make an effort to go out and get it. Networking has always been one of the best ways to find potential jobs and with the onset of social media, you can now do this from the comfort of your own home.
Successful job seekers integrate social media with a traditional approach to job hunting in order to present a professional online image. Before social media, there were often surprises for recruiters when the candidates in person were nothing like they appeared on their CV. This resulted in wasted time for both recruiters and the candidates.
Every aspect of your personal brand (online presence) that is available for public viewing should be carefully scrutinised to make sure it reflects the ‘professional you’. You need to make sure that everything is optimised and standardised across all of your accounts as consistency is very important.
When you apply for a job, be sure to attach links to your blog (if you have one), LinkedIn profile, YouTube video CV and anything else you may have in addition to your traditional CV. You need to make sure that you are positioning yourself as a useful asset to the company, especially given the current economic climate.
Be aware that when you apply for a job, it is becoming increasingly common for employers not only to carry out standard background checks, but also turn to social networking sites to delve deeper into those backgrounds.
Unfortunately, many people are not aware of this and while some job seekers may think it infringes on their privacy, it is up to each individual to apply the necessary privacy settings to their social media profiles.
Social networks as a source of job opportunities
Social networks are much more than platforms you have to ‘lock’ to keep embarrassing photos and content away from the eyes of prospective employers: in fact they can be really useful for hunting out job opportunities.
Create a professional profile on LinkedIn and use it to respond to job listings, join groups and participate on relevant company pages. Use Twitter to talk about things that are important to your career and relevant to your chosen industry. Constantly tweeting about your favourite celebs isn’t the best way to get noticed by industry professionals.
Use keywords to your advantage and increase your ranking on Google. By ensuring that your blogging site and any other websites you have are optimised with keywords, prospective employers will have a better chance of finding you. It is also important to fill such sites with information that is relevant and use keywords that reflect your skills and strengths. LinkedIn asks all members for keywords, so take advantage of this feature and use words related to your field of interest.
Finally, update your profiles as much as you can. The more you update, the better your personal brand will be and the more visible it will become. Recruiters will be impressed that you are actively utilising social media tools for the benefit of your career.
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