We all love a bit of social networking - and so do recruiters, it would seem; because social media is now pretty big business when it comes to recruitment. Some people are even receiving job offers online - and if you want to be one of them, you need to get up to speed. And fast. Because social media never sleeps; or is that money?
Your CV is a fantastic tool when you’re looking for a new job, but it can be a tad one-dimensional. That’s what makes your professional profile on LinkedIn, Twitter, and even Facebook so great - you get the chance to rub digital shoulders with the sort of wonderfully interesting people you’d love to work with.
So sneak a peek at our guide on job hunting in the digital age for some top tips on getting your name out there, but don’t come crying to us* when you have more job offers than you know what to do with.
Gen Y-ers are born profile builders (they’re just so tech-savvy and self-aware), but anyone can learn to use their ‘personal brand’ to publicise how great they are. Come on, don’t be modest, you know you are. Your profile on any social media site, if used to its full potential, is like a digital CV - publicising skills, awards, groups, organisations, hobbies, and even references. And the best part? You can craftily mould them to suit any image you want to portray.
Social media sites can’t be treated as job boards - savour their specialness, and instead of searching for vacancies, have a look at the companies you’d love to work for. Follow what they’re up to via Twitter, Facebook and Linkedin, and try to make some insightful and positive comments to get yourself noticed. Just don’t overdo it and reply to every comment they post - they might think you have nothing better to do, or are just a teeny bit obsessed with their brilliance.
Connect your profiles
If you have more than one social media profile, give yourself even more exposure by connecting the dots and navigating people to each one. Include the URL to your Linkedin account on Facebook and Twitter (and visa versa); and if you have an online portfolio, website, or CV, include a link to that on all of your accounts too.
Comment on blog posts
If there’s a company you admire or would like to work for, or a blog you read that makes you laugh or provides you with buckets of useful information, let them know. Blogs are usually created with a lot of love, so any positive feedback will be appreciated and well received. Make useful comments and strike up a conversation -they may even end up following you; or even better, offering you a great opportunity.
Think outside the box
With so many people jumping on the social media bandwagon (and rightly so), catching people’s attention is no mean feat - so you need to get creative. A great way to do this is by creating videos instead of CVs; uploading them to Facebook and YouTube to get your name out there in an innovative way. You could even develop a professional site of your own to showcase your work.
Link up with LinkedIn
If you’re interested in working for a specific company, following them on LinkedIn is one of the best ways to learn more about what they’re up to. You can also see who else works for them and even add them to your network - but be sure to personalise any invites. Let them know that you’re interested in their company and what they do, and ask for some advice -they may admire your initiative.
Build your rep with recommendations
One of the best things about LinkedIn is that it allows you to ask for endorsements from the people you’ve worked with, which are then displayed on your profile as a shining beacon of how great you are at your job. Some jobs are even filled through recommendations alone, as the good word of a former boss, professor, or colleague makes it easier to trust you. If you’ve done a good job for someone in the past, ask them to recommend you - but remember to ask really nicely.
To keep up with all of the other areas that we’re experts in (and when it comes to recruitment, that’s a lot of areas), follow us on Facebook, Twitter and LinkedIn, or download the free Office Angels app. And if you just want to have a good old nosey into what’s out there, check out our current office jobs.
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to job hunting in the digital age